CTAM CABLE MARKETING EUROSUMMIT – BARCELONA. Sony is to trial day & date in Singapore, said John McMahon, President and Managing Director, Europe, Sony Pictures, this morning at the CEO Forum ‘Cable From All Sides’. “All the studios are now looking at day & date and we will trial it in Singapore.” Warner Bros is currently trialling day & date in Benelux and Scandinavia with opening the DVD and VOD window at the same time. Platform operators have been asking for this to happen for some time as they believe it will increase buy rates.
About Robert Briel
Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at firstname.lastname@example.org.