CTAM CABLE MARKETING EUROSUMMIT – BARCELONA. Telenet CEO Duco Sickinghe has told content providers they should be looking to introduce more local content.
Addressing channel representatives attending the CTAM Eurosummit, Sickinghe suggested that with production costs per hour now sometimes as low as $2,000 local content had become more affordable. “Can’t you start setting up more local operations and bring your expertise to more local content,” he said. “People care about the news from their village and Iraq, but in between there’s very little they care about.”
Sickinghe said that a market such as Europe with very small markets was a tough challenge, movies were easy, and to a lesser extent series, but local sports could be quite complex. It was easier in the Benelux where subtitling is possible, but more challenging in markets where dubbing was required.