UPC Netherlands is to introduce a unique interactive music experience to viewers of VPRO’s 3VOOR12 Central Channel. Whitenoise goes live on the network this Saturday (September 29), following a successful trial, and is being demonstrated at the Cross Media Week Picnic event currently underway in Amsterdam.
The application, produced by Chellomedia Interactive Services integrates live DJ mixes by Dave Clarke with images taken from the photo sharing website Flickr that pulsate to the beat. By entering Flickr ‘tags’ into the application viewers are able to influence the selection of pictures that are broadcast. According to which oarticular tags are entered a whole new selection of pictures can be drawn from the Flickr database.
The Whitenoise application can be accessed from the Red Button on Saturday evenings from 23.00 CET as part of 3VOOR12’s Whitenoise show.