Analysts are beginning to shift their views on the adoption of mobile TV after to a slow start for services in Europe. Gartner, which in March said mobile TV would be a mainstream service by 2010, now says that only 5% of Europeans will be watching TV on their handsets in the next year.
The report is also a contrast with the favourite conference stat showing that many would be willing to pay €10 a month for a package of mobile TV channels.
Gartner’s survey showed mobile TV and video downloads ranking close to bottom among European consumers. The Asian market was more positive with 20% of consumers in the region claiming they would watch TV on their mobiles.
Gartner cited a lack of consensus on business models and the availability of spectrum as reasons that were hampering mobile TV take-up.