This morning during a press conference in Hamburg, the new German sports channel sportdigital.tv said it will launch on the Entavio platform on Astra on October 1. The new channel will offer live matches of the German handball, basketball and volleyball leagues as reported earlier in Broadband TV News.
Sportdigital.tv is owned by Sportfive, an European sports rights agency. “entavio is the right platform for sportdigital.tv to enlarge our Internet offer, launched at the beginning of the year, by starting a TV channel“,said Lars P. Reckwitz, responsible for sportdigital.tv at SPORTFIVE. “With this agreement, we are able to increase the media presence for our sports content and to benefit from our sports rights packages, of which we dispose through the partnerships with the three leagues and with our own rights portfolio. Furthermore, we an offer Internet customers attractive possibilities to switch to television or to combine both.“
For Entavio, the the agreement is important as it is the first broadcaster after Premiere to start using the platform.