Dutch DTT operator Digitenne will have 500,000 subscribers by the end of the year, according to Baptiest Coopmans, member of the board at KPN, speaking during the National Broadcast Congress. “We are now getting over 25,000 new subscribers a month,” he added.
KPN positions the DTT service as a low cost alternative to cable, offering a free DTT set-top box to new subscribers. Subscription costs €6.95 a month compared with an average €15 for basic cable. Viewers can have up to three receivers for this fee.
The past few months KPN has been working to extend the DTT footprint to the whole country and with the new low-budget pricing policy the service manages to lure away budget conscious cable subscribers. KPN also offers its KPN Interactivee TV service (IPTV, formerly KPN Mine) as a features-rich alternative to cable with basic subscription starting at €9.95.