IBC 2007 (Stand 1.181, 4.254, 10.360)
Eventis will be demonstrating 3D video-on-demand (VOD) at its IBC booth this year, using the Philips 3D (‘2D-plus-depth’) LCD screens. Using eventIS metadata management system, according to the programme delivery software vendor, this proves that the new 3D video format can easily be integrated into existing media distribution and management systems such as VOD via cable, satellite, Internet or terrestrial broadcasting. So 3D VOD can become a commercial reality within a few years.
“Easy distribution of any 3D content over existing infrastructures will be a key success factor for 3D-TV”, said Jos Swillens, CEO of Philips 3D Solutions. He added that: “The 3D format known as ‘2D-plus-depth’, is now standardized in MPEG and offers the flexibility to deliver a high-quality 3D viewing experience with minimal bandwidth requirements”.
At IFA last week senior Philips executives expressed their belief that its 3D screens and services could be in homes within five years. Judging by the few demonstrations of Philips current line of 3D screens I have witnessed, these are not yet ready for home use, being optimized for viewing from a specific distance, as required in public display applications.
Philips is promoting its ‘no-glasses’ passive 3D technoloy, however. Mitsubishi recently announced it will launch its 3D capable blu-ray players and accompanying DLP and LCD screens to American homes some time in 2008. They will use shutter glasses as passive 3D is prone to cause headaches more easily. And from the demonstrations of both Philips and LG 3D LCD screens I can say I am personally quite sensitive to this effect. But will the required use of shutter glasses halt 3D penetration at the early adopter market…
The latest Philips 132 inch multi-screen 3D WOWzone will be on show at the company’s stand in hall 10.