AOL has launched Truveo.com, a video search site featuring both professional and user-generated content from across the web, following its acquisition of the Truveo video search technology last year. AOL bought Truveo, which boasts of advanced search technology that utilizes video-specific algorithms, back in 2006.
“While today’s popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video,” said Timothy Tuttle, senior vp of AOL Video, and Truveo’s co-founder, in a prepared statement. “The new Truveo.com solves this problem, so whether it’s a dog riding a skateboard or the latest episode of The Daily Show, Truveo.com is the one-stop site for finding videos from across the Web.”
Truveo.com enables users to search and browse through tens of millions of videos from thousands of online sources across the web. Search results are organized by category and by source. For many of the videos from leading media brands, users will be directed to the content owner’s original website to view the content, unlike YouTube. Users can also save and share links to their favorite videos; receive personalized video recommendations based on their preferences; access a set of open APIs that can be used to build video mashups; and submit their own content into the search engine.