Virgin Media has confirmed plans to launch a new linear TV channel. Known as Virgin 1, the new channel will screen a mix of commissioned and acquired programming including the now obligatory user generated content, and broadcast on a number of platforms.
Virgin 1 will launch later this year on both the cablenet and the Freeview DTT platform. Virgin already has Freeview capacity for FTN, launched by predecessor Flextech Television, and broadcasting a mix of the original content from the broadcaster’s other channels including Bravo, Trouble and Living. The description could equally be applied to the new channel.
It is not known whether Virgin 1 will be offered to BSkyB, following the very public spat over the carriage of Sky’s basic channels.