NBC Universal has announced that it will enable viral distribution of its popular content online by transforming content associated with news, entertainment and sports programming into easily portable widgets, using the content syndication and distribution platform from Clearspring Technologies. Users will be able to personalize these widgets and post them on their own blogs, social networking profiles, web sites, wikis and personal start pages, allowing deeper engagement for fans of NBCU content.
Initial launch widgets include popular content from “Dateline,” “Hardball with Chris Matthews,” “Meet the Press” and “NBC Nightly News with Brian Williams,” as well as content from NBC Sports, DotComedy.com and iVillage.com. Available content will continue to expand, along with increased personalization options and enhanced features.
“We want to create a fun, shared experience for our users and understand their needs as they interact with our content beyond our online properties.” said Sab Kanaujia, VP, digital product strategy & development, NBC Universal in a press release. “Changes in the behaviour of online users and innovation in technology has provided us with new opportunities to grow the reach for our content and brands online. Clearspring’s content syndication and distribution platform provides us a robust distribution and analytics solution for our widgets initiative.”