Chellomedia Interactive Services today launched a range of advertising solutions for digital TV platforms such as satellite, DTT and cable in the UK and mainland Europe. The solutions are built to offer advertisers a faster, simpler and more cost-effective means of using interactive TV advertising whilst offering creative flexibility, data capture and research features.
The new solutions range from entry level “data capture” templates through to sophisticated applications including bespoke audio and video. Commercial terms vary between €5,000 to €100,000 dependant upon the scale of the campaign and the bandwidth required. This innovative design, hosting and distribution system by Chellomedia gives advertisers the opportunity to make substantial savings versus alternative offerings.
Chellomedia has been successfully using these solutions to conduct a range of commercial pilots in the Netherlands for brands including Nissan, L’Oreal, Pirates of The Caribbean III, Rabobank and Holland Casino as well as broadcasters such as TMF, Discovery, RTL and SBS. Chellomedia also has substantial UK experience having produced a number of i-ads for broadcasters including ITV, Channel 4 and IDS.
The i-ad team at Chellomedia has recently expanded to include Peter Marsh (formerly ITV), Louise Kelsall (IDS) and Christian Ruland (Red Bee).