BT has unveiled its ‘TV on your terms’ advertising campaign as its launches its BT Vision IPTV product to the general public. A national TV advertising campaign will begin on Saturday evening during ITV’s popular Grease is the Word talent contest to be supported by print and online ads. The product will be available in the, arguably upscale, retailer John Lewis and from the summer the electrical specialist Comet.
BT has placed a nominal price of £199 (€292) on the Philips manufactured DTT/IPTV hybrid known as the V-box, which will be free to BT Broadband customers, where speeds greater than 2 Mbps can be guaranteed. BT is making the inevitable comparisons with rival services, such as the 80-hour storage capability of the V-box, which unlike Sky+ carries no ongoing charge.
BT Vision will be installed by BT engineers for an installation fee of £60 and a connection fee of £30. A self-install version will be introduced later in the year.
Separately, BT Vision has announced an on demand agreement with the US network CBS. The deal will provide customers with access to programming that includes Sex and The City and Twin Peaks, cult if not popular viewing.