Danmark’s semi- public broadcaster TV2 is to launch more thematic channels and is also looking at expansion into eastern Europe, according to managing director Per Mikael Jensen in an interview with the Copenhagen Post. The theme of the new venture has not been decided, but possible options are business news, women’s lifestyle or family oriented programming. Jensen said the broadcaster is also particularly interested in launching channels for eastern Europe.
Last year the company already launched TV2 News, the first 24 hour news channel in the country, and TV2 Sport as well as radio station TV2 Radio after acquiring the licences formerly held by Sky Radio.
TV2 is a Danish television station, partly owned by the government, and broadcasting from Odense on Funen. It started broadcasting on October 1, 1988, breaking the previous monopoly of Danmarks Radio (DR). Apart from the new venture launched last year TV2 has a number of thematic channels, one is named TV2 Zulu, oriented at the youth segment, and one is called TV 2 Charlie, aimed at mature audiences. The company also operates an internet-based pay-per-view channel TV2 Sputnik which started webcasting in December 2004. A 24-hour movie channel TV 2 Film was launched on November 1, 2005.