Turner Broadcasting System is leading the way with a major distribution deal on Joost featuring brands including Adult Swim and CNN. Programming from Hasbro, the National Hockey League (NHL), Sports Illustrated (SI) and Sony Pictures Television (SPT) will also be available on Joost later this month, the broadband TV company said today. This makes a total of five new content deals offering a broad range of programming from comedy, cartoons and animation, and entertainment and film, to news and documentaries, lifestyle and sports.
“Partners like Turner, Hasbro, NHL, Sony Pictures Television and SI Swimsuit represent the quality and wide range of programming that Joost offers viewers,” said Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost in a prepared statement. “From compelling news magazines and cool animation to current and classic sports games, comedy and entertainment, the Joost platform is a destination for audiences looking for great programming, a flexible entertainment experience, and a community with which to share that experience.