NonStop Television is to launch its film channel Silver on the Canal Digital platform in Scandinavia. A standard definition version will launch on May 1 to be followed by an high definition version on September 1, 2007.
Silver has established itself as a showcase for independent cinema from the United States, Asia, Europe and Scandinavia. During its spring season silver will screen films from directors including Woody Allen, David Lynch, Robert Altman, Krzysztof Kieslowski and Claude Chabrol.
Silver already has distribution on the Com Hem cable network in Sweden and the Boxer DTT platform. In addition to its own channels Star! And Showtime, NonStop also represents HD channels VOOM and Luxe.TV, and the classical music channel Mezzo. The channel also secured distribution on the mobile TV platform of 3, see story.