Belgacom has reached a multi-year agreement with leading adult entertainment provider Private Media for the supply of VOD content. As part of the agreement hundreds of titles from Private’s movie library, including new releases, will become available – on demand – to those who subscribe to the Belgian telco’s IPTV service.
Private is looking to be featured on all major IPTV & Cable VOD platforms in Western Europe by the end of 2007 and has great expectations for the IPTV and VOD market.
Berth Milton, CEO, president and chairman of Private Media Group, believes that “the IPTV/VOD market is without doubt the fastest growing TV experience and compared to traditional broadcasting, such as Pay-Per-View in the US. Our experience is that it generates higher sales per subscriber at a considerably lower cost. IPTV/VOD will most definitely be a significant source of both sales and profits for Private going forward”.