Slow start for BT Vision

BT’s fledgling IPTV service BT Vision has attracted just 5,000 customers in its first few months of operation. Confirming the figures BT said the total was entirely in line with expectations. It is estimated by investment bank Morgan Stanley that 40% of subscribers are BT employees.

At its launch in December last year BT said that a full marketing campaign would not get underway until the spring. Its recent marketing activities make only the briefest of mentions of the TV service, however the telco is encouraging the take-up of the so-called BT Home Hub that provides access to broadband Internet. BT has set itself a target of 3 million customers by 2010.

BT Vision combines video-on-demand content with regular linear channels from the UK’s DTT service.