BSkyB has promoted Ian Lewis to become director of Sky Movies and Sky Box Office. Lewis, who was previously director of broadcasting, will be responsible for Sky’s premium movie channels as well as pay-per-view service Sky Box Office. He reports to Sophie Turner Laing, who assumed the role of Managing Director, Entertainment, in February this year.
On April 4 Sky will again revamp its premium movie package. This time moving to a genre-based service covering Comedy, Drama, Family, Action/Thriller, Indie, Classic, Modern Greats and Sci-Fi/Horror, as well as dedicated HD channels.
In addition to its linear broadcast service, Sky has also made available its content over the PC and mobile phones, and this week launched the Sky Anytime VOD service to owners of Sky HD digital video recorders.
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