Music Choice has extended its reach in the German market through a new deal with Unity Media. The premium audio service will be available to 5.1 million subscribers on the iesy and ish networks in the states of Hessen and North Rhine Westphalia. Although only around 360,700 customers receive the digital tiers in which Music Choice will be carried.
Music Choice content is already available to German music fans via satellite and other platforms. The package will be tailored for the German market.
Earlier this week Music Choice announced that it had acquired long time rival Xtra Music. (JC)