Emuse Absolutely has signed a long-term agreement with Viacom Brand Solutions, the advertising sales house behind MTV, VH1, Paramount Comedy and Nickelodeon, to provide a multiplatform interactive advertising solution. Emuse will work on the DTT, DSat, DCable, IPTV and mobile platforms. The company already has major deals in place with ITV, Channel 4, BSkyB, Five and Teletext.
“Being associated with the MTV, VH1, Paramount and Nickelodeon brands is hugely exciting for us as their core demographic is ideally suited to interactive advertising,” said Patrick Rainsford CEO Emuse Absolutely. “This demographic is also massively appealing to advertisers so everyone gains. Consequently we envisage a very successful relationship for both parties.”
Emuse work will be familiar from multi-platform interactive advertising campaigns for brands including BT, Douwe Egberts, Sony, Honda Budweiser, T-mobile, COI, Disney, British Gas and Peugeot.