GlobeCast has signed a five-year distribution deal with Setanta Sports. The new agreement continues a 13-year relationship that extends back to the days when Setanta broadcast a closed circuit sports channel to Irish bars around the UK and Europe.
This new agreement gives GlobeCast responsibility for the distribution of six Setanta channels on cable, satellite, IPTV and DTT platforms.
Later this year Setanta will begin broadcasting Premiership football following the securing of two of the six live packages. Setanta has a five-channel package: Setanta Sports 1 and 2, Setanta Golf, Rangers TV and Celtic TV.
GlobeCast will create a dedicated multiplex on the Eurobird satellite, the Eutelsat craft that serves Sky Digital from 28.5 degrees East. Fibre connectivity is being provided to Virgin Media, BT Vision and the DTT network. (JC)