Virgin Media has taken out a series of full page advertisements in the national press giving consumers its side of the story in the increasingly acrimonious dispute over the carriage of Sky’s basic channels.
Under the headline ‘Sky don’t want you to see the whole picture’, the advertisement takes the form of a letter, and is signed by Sir Richard Branson and CEO Steve Burch. The advertisements appeared on Saturday morning (February 24).
The letter says that although Virgin was willing to increase its payments for channels including Sky One, Sky News and Sky Sports News, it says the demands made by Sky were unrealistic.
In a statement Sky said that as far as it was concerned negotiations were continuing and that it was looking for a successful conclusion.