CNN is to launch its new CNN Mobile service at the 3GSM show in Barcelona on Monday (February 12). The service is the first fruit of its collaboration with Ericsson and, significantly, will be delivered free to consumers. It goes live at 12.00 CET when correspondent Jim Boulden will file a ‘live via phone’ piece for daily news show Business International.
The new mobile internet service will include ‘In the Field’ blogs from the network’s international correspondents, a searchable 14-day news archive with over 2,000 stories as well as a breaking news service and an hourly made-for-mobile hourly news update.
CNN mobile will work on all WAP-enabled mobile and handheld devices, independent of operator, and is accessed on the CNNmobile.com site.
The consumer launch in March will be supported by an extensive marketing campaign that will include on-air, outdoor, print and online advertising and includes demonstrations and opportunities for people to trial the new product.
CNN was one of the first news organisations to offer a mobile news service in 1999, when the headlines were delivered to US pages, it has subsequently been involved in streaming to 3G and UMTS phones and a series of DVB-H trials. (JC)