The Advertising Standards Authority (ASA) has rejected complaints that claimed that advertisements for Sky HD were inaccurate. The advertisements promised viewers “the biggest revolution in television viewing since colour superseded black and white” and “four times the detail”.
BSkyB explained that 100% of the content on its HD channels were in HD, though that it was necessary for some of the material to be upconverted to the HD standard. Viewers can easily spot whether a programme has been captured in HD at source by the presence of HD in the channel logo.
The complaint related to the period May 23 to September 4, 2006, during which time 74% of the broadcaster’s output was in HD, when both linear channels and the pay-per-view Sky Box Office was taken into account.
Rejecting the complaint, the ASA said that Sky HD included seven channels when the complaint was first leveled and new channels had subsequently been added to the line-up.